Hennessy x NBA
The role of the Hennessy x NBA partnership is to celebrate and support those who are already making moves in the basketball community, while aiming to push the league’s potential forward by keeping an eye on how broader communities influence the game by redefining what basketball means to the world.
So for the third year of Hennessy’s NBA partnership, they expressed interest in exploring new ways to show how the game and culture are connected.
We responded by telling a story that redefines what it means to have court vision. Partnering with artist Victor Solomon, we explored how any moment on the court can spark inspiration to redefine how the world sees the game.
The soundtrack is an orchestral take on Nas’s “The World Is Yours,” a reminder of how court vision, of all varieties, push the game of basketball forward.
Never stop. Never settle.