LEAGUE OF LEGENDS x MASTERCARD

The World Championships crowns the best players. But League of Legends isn't built by champions alone, it's built by millions of fans who made it the biggest game on Earth, and for the 10th anniversary, we recognized them.

We thanked over 50 million fans, and in our 10th anniversary spot, in classic gaming fashion, we hid an easter egg. A shift cipher within flying keyboard keys that led fans to exclusive LoL rewards on Priceless.com. The response nearly crashed the site: 2,800% increase in daily traffic on launch day, sustaining 5,000+ unique visits daily in one month. When you honor your community, they show up.

ECD: Pierre Lipton, Art Director: Haye Anderson, Copywriter: Jake O’Donnell
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