🐕 BARKBOX 🐩

Two years after going public in 2021 BARK’s awareness started to plateau, so to reach new audiences BARK created it’s first ever 360 national campaign. For this full funnel marketing campaign we focused on what makes BARK unique, and did you know that BarkBox makes all their own toys in house? Yes, we specifically design each toy to bring dogs and humans closer together!! So whatever you and your dog are into (and we mean WHATEVER you’re into) we have a toy for that!

Along with making 19 different spots ( you don’t need to see em’ all ) we also did a two day photoshoot; capturing seven different worlds that are mirrored in our spots. These photographs not only became the new look and feel for BARK but where revolutionary for the pet category simply by including humans as part of the dog joy equation.

These “worlds” where not picked at random, but rather connected to product skews that spoke to human truths. We know your dog is your favorite work out buddy, your best late night munchies mate…or maybe even your uninvited poo pal. Tapping into all these different moments enabled BARK to have a more specific conversation with consumers depending on the media placement or audience, and service the whole marketing funnel from awareness to conversion.

To stretch our budget, we took a modular approach; giving us the potential for hundreds of new assets that serviced the whole funnel and both sides of the toy business
( BarkBox & Super Chewer).

Best part about this work is the people I made it with!

Director: Oren Kaplan
Photographer: David Robert Elliot

VP of Marketing Creative: Joe Maceda
Creative Director: Haye Anderson
Associate Creative Director: Kellie Overton
Sr. Copywriter: Katie Kirnan
Art Director: Leslie Leighton
Copywriter: Claire Linic
Motion Director: Paul Clark
Sr. Designer: Alina Beebe
Designer: Haysol Chung
Producer: Lisa Kirshner
Associate Producer: Toby Donoghue