AT&T Emerging Voices

AT&T wanted to create a deeper exploration of emerging artists in the music industry, and wanted to shine a spotlight
on their creative process and passions. As a result we created the Emerging Voices program, designed to be a yearly spotlight on underrepresented and emerging talent using deep dives on creative process and musical creation, genuine connection to fans, and live concerts around the country.

The goal of this project was to not only to elevate up and coming musicians but to connects fans to the music they love, and sparks discovery of new creators and sounds. We wanted to create something that was social in nature, but that existed outside of the social scroll. So we developed an interactive 3D 180°, immersive site that allows users to discover content on their own terms.

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A little look at our process. We’d start with moodboards/swipe and our partners at 14Four would build out the rooms based on our vision/sketches. We designed the web pages, user flow, UI/UX and shot/edited all video content that was discoverable on the site.

LIVE SHOWS:

To increase fan engagement Chika and Cordae also had AT&T sponsored concerts in LA and NYC respectively.