SoundCloud Go is a new paid subscription service that allows you to listen to your music anywhere anytime.
We wanted to bring the product to life. So naturally we threw concerts in some of the most unexpected places, while bring live music back to its gritty, unpolished roots. And with over a million impressions…we think people liked it?
FEATURED:
Pitchfork and Experiential Marketing News.
Creative Director: Ric Edwards
Strategy/Copy: Ben Amy
Art Director: Haye Anderson
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PRE-EVENT HYPE
Prior to the event, we wanted to get fans excited and weave a storyline into the activation. So we developed a series of videos, one released each day leading up to the event, that gave clues to where the concerts would be held and what to expect.
